Paloma Wool

Paloma Wool is a Barcelona based independent label, founded by Paloma Lanna. Started as an artistic project, being more than just another fashion brand.

The brand quickly distinguished itself through its commitment to integrating art into apparel, making it a unique fusion of fashion and art. The collections often feature collaborations with various artists, resulting in one-of-a-kind pieces that are as much about personal expression as they are about style.
The brand emphasises sustainability, using environmentally-friendly materials and local production to minimise its ecological footprint.

Paloma Wool's designs are characterized by fluid lines, eclectic prints, and a soft, earthy color palette, appealing to those who appreciate both aesthetics and ethical considerations. The brand also stands out for its active engagement with its community, often featuring real people instead of professional models in its campaigns to promote inclusivity and body positivity.

With a strong online presence and a devoted following, Paloma Wool continues to expand its influence, bridging the gap between fashion, art, and conscious consumerism.

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